Light equipment supplier Mitchell & Cooper has refreshed its brand, including a new logo, which is said to celebrate the company’s heritage while embracing modern trends and innovations.
A focus on manufacturing and product development is claimed to have help ensure the company’s success since its formation in 1879.
The firm is probably most well known for its Bonzer Barware brand.
Mitchell & Cooper’s new logo was designed to use clear, bold type whilst putting the company’s long history at the forefront.
The central M&C stamp that now sits above the Mitchell & Cooper name is reminiscent of British industry and manufacturing.
MD Guy Cooper said: “Mitchell & Cooper has always been a company proud of its heritage, and of the quality of our products and the innovations that we’ve brought to market.
“Our new logo helps to reinforce the ideals that have formed and shaped our way of working, but also updates our identity to reflect modern times and our focus on developing new and exciting products.
“As we look forward as a company, I am proud to see the new logo stand as a testament to both our past, and future.”
To continue its focus on refreshing the Mitchell & Cooper brand, the company is also re-developing its website to better serve its customers, with the launch scheduled for later in the year.