Light equipment specialist Mitchell & Cooper has revamped its company logo and revealed a new catalogue in celebration of its 140th anniversary.
The new logo looks to represent the company philosophy through a combined focus on heritage and innovation with a modern flair.
The recognisable M&C stamp that now sits above the central 140 years plaque is reminiscent of British industry and manufacturing; offset with Mitchell & Cooper’s classic blue branding which echoes the importance that the company places on its heritage, having been founded by silversmiths and engravers Alfred Mitchell and Arthur Cooper in 1879 in east London.
Guy Cooper, MD at Mitchell & Cooper, commented: “140 years after we began trading, Mitchell & Cooper is still determined to push forward, expanding our range and developing our systems to delight our valued customers. This year, as we turn 140 years old, we will be celebrating the anniversary with a number of events, insights into the company and incentives for our customers.
“Content created this year will look back on our heritage and forward to our future, which we hope will be as successful as the past 140 years have been for us.”
To continue the focus on developing the brand for 2019, the company has redeveloped its annual product catalogue to better serve its customers.
With the use of QR codes throughout the catalogue, Mitchell and Cooper have brought extra online content to the catalogue, viewed with customers’ smartphones. By scanning the QR codes, customers have access to more images, videos, information, stock availability and pricing.
On Apple iOS and the latest Android phones, there is no need to download any external apps. By opening the camera app and aiming at the QR code, customers are able to see extra product information on their smartphones.
Despite turning to modern day technology, the company has paid homage to its history throughout the catalogue. Key facts and figures from the past 140 years are featured in each chapter, ranging from when it designed and produced trench periscopes for the frontline in WW1 in 1914, through to when its Bonzer Bar Equipment was used on the first Concord flights operated by British Airways and Air France in 1976.
This year, Mitchell & Cooper has introduced a number of new products to its catalogue which have been designed, manufactured and developed at its Uckfield-based. These include the Bonzer Apron and Bonzer Barman’s Roll, as well as the Crustastun, the humane crustacean stunning machine.