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Milkshake machine specialist makes first move into foodservice

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f’real’s serve-over beverage machine dispenses pre-portioned milkshakes and smoothies with one-button operation.

US-based firm f’real is intending to make a splash in the UK market with the launch of its first foodservice sector appliance.

Historically providing self-service milkshake machines for retail venues, the supplier is now launching a ‘serve-over’ counter-top machine for restaurant, cafe, bar and pub operators to offer pre-portioned milkshakes, smoothies and frappes.

The unit is one button solution which blends drinks at the touch of a button in 60 seconds. This is designed to reduce operator labour, and ensure no wastage and a consistent product.

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Similar in size and operation to an at-home coffee machine, the compact machine is suitable for counters and back bars. The machine requires no plumbing, users only have to fill the water reservoir, plug in and use.

Flavours available in the f’real range include Vanilla, Strawberry, Chocolate and Cookies & Cream milkshakes, as well as a new frappe coffee, all of which are made with ice cream, and two new smoothies: Strawberry & Banana and Mango & Passionfruit which contain fruit.

The customisable range is also designed to offers restaurants, cafes, bars and pubs further options by adding syrups and toppings to create dessert shakes and ‘freakshakes’ or boozy ‘shaketails’ by adding a shot of alcohol – all with one machine and at the touch of a button. The beverages can also be blended to the customer’s desired thickness.

f’real estimates the blender offers operators the opportunity to serve up an extra £55k in annual revenue per site.

Emma Wood, head of f’real EME at brand owner Rich Products said: “The beverage market offers OOH operators a genuinely exciting profit opportunity – and f’real is very much leading the way as it tastes like no other product on the market due to its delicious authentic flavour and extra thick texture.

“Our new ‘serve-over’ machine means restaurants, cafes, bars and pubs can serve up a bespoke range of authentic, customisable milkshakes, frappes, ‘freakshakes’ and ‘shaketails’ made with real ice cream and smoothies made with fruit, and at the touch of a button.

“Following the popularity of our self-serve machine, which can be found at over 21k locations globally, launching a solution for the OOH sector is a natural step, and we’re excited to be at the forefront of the frozen beverage market by offering indulgence, health, customisation and convenience, all within one easy-to-operate machine.”

Tags : beverage dispensersbeverage machinesbeverage systemsblenderf'realrich products
Clare Nicholls

The author Clare Nicholls

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