Miele Professional has opened the doors to its new Experience Centre in Edinburgh with the intent to bring the brand closer to customers in Scotland.
With two experience centres already open in London and Abingdon, this new centre will enable customers to experience the Miele brand first-hand and get advice on the products before making a purchase.
The Edinburgh centre is positioned to serve existing and potential customers who are based both in Scotland and the north of England and will be an opportunity for the Miele Professional partners in this area to demonstrate products to potential customers first-hand.
The Experience Centre will feature both Miele Professional and Miele Domestic products with the professional range highlighting the brand’s capabilities in dishwashing and laundry. There will be a team of eight Miele experts on hand in the centre to discuss the products with anyone who is interested to know more about the brand and the products it can offer.
As well as the products on display, the MEC will also offer masterclasses to assist potential customers. The classes will cover everything from features and benefits to the design and manufacture so that customers are able to make an informed decision at the point of purchase. This is particularly important for commercial customers who are likely to be considering multiple equipment purchases.
Simon Venni, UK&I sales manager at Miele Professional, said: “This is a fantastic opportunity for both our partners and our customers in Scotland and the North of England to be able to see the Miele Professional products in action and understand what sets us apart from our competition. Having a Miele Experience Centre in the north of the country will positively support our sales team and partner network.”