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Middleby UK invests in fintech start-up

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Middleby UK now believes it can offer an all in one solution from cooking equipment to payment systems with its new Leslie partnership.

Middleby UK, part of the US-based equipment supplier conglomerate Middleby Corporation, has signed an exclusive partnership with a financial technology start-up called Leslie.

The partnership sees Middleby UK making a strategic investment in the start-up, which has created a simplified and more efficient way to order, tip and pay.

The technology, accessible to the end-user via a QR code, should assist Middleby in its quest to offer clients an all-in-one solution. With no app download required, Leslie is designed to deliver a seamless customer experience and checkout process, enabling diners to pay via their smartphone instantly and skip any queues.

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Chris Jones, European group president of Middleby Worldwide, said: “The hospitality industry is suffering with staff shortages due to people venturing into new careers as a symptom of Covid. People lost their jobs in the pandemic and have been pushed in new directions.

“With our exclusive partnership between Leslie and Middleby we are at the forefront of innovation and will offer our client base a solution like no other to aid and enhance the customer experience, capture their missed opportunities and increase revenues.”

Leslie also integrates with self-serve automation technology such as Middleby-owned Carter Hoffman pick-up cabinets (PUC), allowing end customers to order via the QR code and pick up via the cabinet.

Joey Barnett, co-founder of Leslie, said: “Vendors, restaurants and other hospitality businesses can get Leslie directly from Middleby UK, with the added benefit of quick set-up in just 7 days, with no upfront or ongoing cost.”

Tags : appfinancial technologyleslieMiddleby UKpaymentsoftware
Clare Nicholls

The author Clare Nicholls

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