The Middleby Corporation has added to its stable of foodservice brands by buying the commercial refrigeration and catering products business of Celfrost Innovations.
Celfrost has annual sales of approximately $20m (£12.5m) and is based in Gurgaon, India. The acquisition follows hot on the heels of a new entity established by the US giant in India called Middleby Commercial Food Innovations.
Celfrost is recognized in India as a preferred commercial foodservice equipment supplier with a broad line of cold side products such as professional refrigerators, coldrooms, ice machines, and freezers, marketed under the Celfrost brand.
It operates 15 showrooms – or ‘brand centres’ – around the country where customers can purchase refrigeration and other equipment that it distributes.
“With the acquisition of Celfrost, Middleby will strengthen its presence in the fast-growing market of India and expand our commercial foodservice product offerings in India to include complementary cold side products alongside our cooking and warming brands,” said Middleby CEO and chairman Selim Bassoul.
He added: “Celfrost has an extensive marketing and service network in India, including 15 brand centres that we will strategically leverage to support Middleby’s entire portfolio of brands in the market. We are also excited about the opportunity to introduce the Celfrost brand and portfolio of products into other emerging markets utilizing Middleby’s existing sales and marketing infrastructure.”