Middleby buys into coffee machine market


Middleby Corporation has strengthened its beverage equipment business by acquiring a coffee machine manufacturer.

The company has bought Concordia Coffee Company, which specialises in the manufacture of automated and self-service coffee and espresso machines for the commercial market.

Middleby tied up the deal last week and said Seattle-based Concordia would offer it a range of products for retail, hotel, restaurant chain and institutional customers. It currently turns over around $15m (£9m) a year.

Story continues below

“The acquisition of Concordia expands and complements Middleby’s growing portfolio of brands and innovative equipment solutions serving the beverage category,” stated Middleby’s CEO Selim Bassoul.

“Coffee is an important and profitable category for many of our customers. Concordia has a rich history of innovation, technology and passion for great coffee. The fully automated espresso machines of Concordia provide for thousands of beverage combinations that are served with consistency and speed, while at the same time providing for the highest beverage quality.”

Concordia’s newest product innovation, the Ascent, is due to launch in the coming months. It offers an on-demand brewed coffee one cup at a time with first cup freshness every time and zero waste, according to the company.

“We are excited to offer these innovative solutions to a broadened Middleby customer base and anticipate we will realise significant sales growth at the Concordia business through leveraging Middleby’s existing global sales and service infrastructure,” added Bassoul.

Tags : acquistionscatering equipmentcoffeecoffee machinesMiddleby CorporationProducts
Andrew Seymour

The author Andrew Seymour

Leave a Response

Protected with IP Blacklist CloudIP Blacklist Cloud