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Meissen to take on UK Horeca sector for the first time

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Meissen porcelain will now be supplied to the UK through Studio William.

German state-owned porcelain manufacturer, Meissen, has appointed Studio William as exclusive foodservice partner for the UK and Ireland, as the manufacturer takes on the UK Horeca sector for the first time in its 300-year history.

High end brand Meissen has been a luxury that has, until now, eluded the world of commercial fine dining and hospitality.

Although the very first Meissen tableware designs were introduced in the 1720s, it wasn’t until 1745 that the ‘cut-out’ pattern, matching decorations, and the ‘Osier’ relief became sought after by the gourmands and aristocracy of the time.

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The high prices of Meissen Porcelain, which are said to reflect its rarity and collectability, have always been a deterrent for hoteliers and restaurateurs with finite budgets and regular replenishment orders to consider.

But now, through its partnership with Studio William, Meissen is aiming to become more accessible. By utilising the supplier’s showroom in the Cotswolds, the same personal consultations available in Meissen stores will now be offered to F&B professionals.

Studio William founder, CEO and industrial designer, William Welch, said: “We are thrilled to be working alongside one of the world’s oldest and most famous porcelain brands, and honoured to be chosen to assist them in breaking into a very competitive UK foodservice sector.

“Our team here in the UK have delivered exemplary customer service over the years and this has become one of the main reasons that brands like Meissen are attracted to our proposition. We’re brand ambassadors, we build brands, we drive sales, but more importantly we introduce our hotel and restaurant clients to a world of new and creative ways to innovate in the kitchen and elevate their dining experience.

“The addition of Meissen to our portfolio signals another great milestone in the history of our company and further cements our position within the Foodservice industry as influential curators of global, design-led brands.”

Clare Nicholls

The author Clare Nicholls

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