Warewashing manufacturer Meiko has unveiled a fresh new website, which has been designed to improve product browsing for customers in the industry.
Meiko has redesigned its homepage and now lets users find specific information with fewer clicks and faster navigation.
The digital redesign is part of a continuous expansion of online activities by the German manufacturer.
The company’s new digital display shares information relevant to the brand and its products in general, as well as detailed info and in-depth know-how around its core topics with customers, distributors and planners.
“Usability and user-friendliness as well as structuring the information more clearly so that it can be navigated intuitively, those were our main objectives for the redesign of the website,” said Sybille Hamann, director of marketing and communications at Meiko.
“We have made sure that service-orientation is prominent in every step of the user experience. This also reflects that our technical support is always close by and easy to activate.”
Meiko has also sourced and provided 100 case studies in order to give objective opinions for potential customers.
“We believe, our customers gain a lot in terms of expediency by learning what their industry peers have to say about our technology and our merits rather than from just us,” Hamann added.