Meiko repeats distributor upgrade offer


Meiko is repeating its offer of an upgrade to the premium series FV40.2G-GiO machine with integral reverse osmosis on all orders for its ECO530/EW10 front-loading glass or dishwasher with integral softener.

The promotion, which it hopes will provide more marketing opportunities for distributors, will run until the end of November.

During the same period, Meiko is also offering an upgrade on any DV80.2GiO to the higher throughput capacity DV125.2GiO, again without additional cost.

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Nick Falco, group sales director, says the manufacturer ran a similar promotion earlier this which proved to be a success, and it hopes the offer will be just as well-received this time around.

He said: “Distributors again need an edge to help them promote their business at this time of year, when customers are gearing up for Christmas. This offer provides a new marketing opportunity to open a conversation about upgrading the customer’s warewashing operation, especially because cost and labour savings and new space can be generated in the dishwash area by removing the water softener.”

Falco reiterated that the deal comes at no additional cost until the end of November and provides a saving of around 30% on Meiko Premium series machine list prices.

Tags : catering equipmentdishwasherpromotionWarewashing
Andrew Seymour

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