The fruits of a multimillion pound investment in a new manufacturing plant will be realised later this year when it opens for operation, the global boss of Meiko has revealed.
Burkhard Randel, managing director of Meiko, says the new facility, which is being built close to the company’s central production operations in Offenburg, Germany, will help the warewashing equipment company cement its global position in the market.
“We have made a €14m (£11m) investment into the new 8,000 square metre factory including machinery and equipment,” said Randel. “From the end of September or October we will begin manufacturing our small machines, and a new product line of small machines, from the factory.”
The new plant will bolster Meiko’s ability to serve customers around the world. It currently exports to more than 90 countries and has wholly-owned subsidiaries in a further 11. Worldwide sales now exceed €250m (£203m),
Randel is quite candid about market conditions, admitting that apart from Asia it is a challenge to find growth elsewhere in the world right now.
“Except for Asia, whatever growth we want to achieve — and we have an exact target — we have to achieve by increasing our market share,” he said. “And that is always more difficult to do than investing in new markets and just growing with the market. Growing by market share means growing via technology, via profitability for the customer, and via benefits for the customer. It also means providing top-level service, support and back-up.”