Meiko is looking to score with distributors by offering a free ‘Fairplay’ football on orders of any Premium series glass, dish or utensil washing machine with GiO reverse osmosis technology during the World Cup.
The company is also offering an original Meiko table football set for orders of 10 Premium series GiO machines between 12 June and 14 July.
A major benefit of the Meiko promotion is that distributors will receive the promotional items as a matter of course, without having to record machine sales and request either of the gifts on offer.
If machines are being delivered directly to an end-users’ premises, the footballs will be sent to the distributor’s office.
Meiko UK MD, Bill Downie, stated: “The World Cup in Brazil will be a showcase for FIFA’s ‘My Game is Fair Play’ campaign which highlights the positive benefits of playing by the rules, using common sense and respecting your fellows…and that pretty much sums up Meiko’s customer policy as well.”
Fairtrade positively engages with producer factories to develop best practice for the workers who hand sew the balls together.
Meiko said that dealers could claim their ball or table football set by calling its UK sales office on 01753 215120 or emailing firstname.lastname@example.org.