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Meiko returns to back Cyrus Todiwala’s cooking competition

Cyrus Todiwala OBE DL FIH (003) crop
Cyrus Todiwala’s Zest Quest Asia student cooking contest will once again be backed by Meiko and Panasonic.

Prominent catering equipment manufacturers have once again returned to support the Zest Quest Asia student chef competition for Asian cuisine.

Meiko is among the sponsors for the contest’s in-person return on Friday 18 February 2022 at the Hilton London Heathrow Airport Terminal 5.

After a 2-year gap filled by three online spin-offs, Zest Quest Asia is returning in its original format, with colleges and student chefs invited to submit their entries to Zest Quest Asia 2022.

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Founded by restaurateurs Cyrus and Pervin Todiwala of Café Spice Namaste with the involvement of Master Chefs of Great Britain, the culinary competition recognises outstanding knowledge and understanding of Asian cuisine, and the talent and skill to design and execute an impressive menu of Asian dishes.

Since its launch in 2013, the competition has been widely credited with raising awareness and interest in Asian flavours, cooking styles and techniques among a new generation of college-trained chefs, in some cases inspiring former contestants to seek careers in Asian cuisine. College lecturers are encouraged to get involved, by helping to motivate and mentor students who may be preparing classically influenced Asian cuisine for the first time.

Zest Quest Asia also aims to help stem the skills shortage in Asian cuisine threatening the billion-pound Asian food industry, as well as encourage educators to include classical Asian cookery in the curriculum.

The competition is open to full-time students with permanent residency status in the UK. Colleges are invited to field teams of three students (plus their tutor) who vie for a first prize consisting of a 7 to 10-day cultural tour of an Asian culinary capital.

Students from University College Birmingham were crowned Zest Quest Asia champions in 2020 and will be embarking on a belated prize trip to Bangkok. Other colleges to produce Zest Quest Asia winners before the coronavirus pandemic put a temporary halt to live events were Westminster Kingsway College, Farnborough College, Milton Keynes College, University College Birmingham, and University of West London. Among the cities visited by the winning teams (accompanied by their tutor) were Mumbai, Colombo, Manila, Tokyo, Osaka, Hanoi and Bangkok.

The next winning destination will be revealed at the dinner and awards evening, following a live cook-off and knowledge presentation.

Cyrus Todiwala said, “It’s great to be able to launch Zest Quest Asia in its traditional form, as a live event followed by a dinner which we hope will be widely attended by everyone who has a stake in the growth of Asian cuisine in this country. Thanks to great supporters like Tilda and Panasonic, we were able to pivot to an on-line version of Zest Quest Asia which served students well during the lockdowns.

“But we’re back where we should be, and my aim now is for Zest Quest Asia to continue to give opportunities and experiences to student chefs through the pursuit of excellence in Asian cuisine. I hope to see many entries this year from talented and ambitious students. Superb prizes await!”

Tags : eventMeikoPanasoniczest quest asia
Clare Nicholls

The author Clare Nicholls

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