Mechline Developments, manufacturer of HyGenikx air and surface sterilisers, has launched a ‘Customer Confidence Campaign’ to support operators in getting diners safely back into venues.
All HyGenikx units now come supplied with a HyGenikx sticker, to show customers when a venue is prioritising their safety and well-being.
In the current climate the campaign is aimed at acting as a sales aid for distributors, providing them with a more complete package to offer operators. The current survival of any operator is not only challenged with the physical fight against the spread of infection but also the psychological fight to instil confidence in diners to eat out.
Commenting on the new initiative, Kristian Roberts, marketing manager at Mechline said: “The HyGenikx range has already proved very popular with restaurants, cafes, bars and hotels across the country who have supplemented their own rigorous manual cleaning regimes with the 24/7 protection HyGenikx offers against bacteria and viruses, in the air and on surfaces.
“As HyGenikx is wall-mounted, compact and works quietly, most customers don’t even notice it’s there, and therefore aren’t aware of the safety benefits it brings. The HyGenikx sticker can be displayed front of house–in windows, on doors, on walls or menus—to provide added reassurance to prospective diners that the venue is taking an important extra step to make its operation as safe as possible.
“With the sticker displayed we hope it will help give customers the confidence to eat inside venues again, safe in the knowledge that advanced hygiene technology is installed there. The sticker also acts as a portal to more information, as it features a QR code that will take diners to a landing page explaining the benefits of HyGenikx.”
Restaurateurs and operators have already praised the HyGenikx system, including Cyrus Todiwala, owner of Café Spice Namaste: “I wouldn’t hesitate to recommend HyGenikx to other foodservice or hospitality businesses as it is the ideal complement to manual cleaning. It helps to protect customers and staff, extends the shelf life of fresh produce and provides additional reassurance so our industry can move forward with confidence and return to some kind of normal.”
While Sean Donkin, MD at The Inn Collection Group said: “Reopening after lockdown, we knew we had to adapt to a new normal, add in extra safety measures, and align with the changed mindset of customers. HyGenikx sounded like a great safeguarding solution to complement our increased cleaning procedures. As it can work all day it is constantly killing airborne and surface viruses and bacteria.”
The technology within HyGenikx is claimed to be proven to inactivate viruses, including coronaviruses, by using a combination of UVC, PCO and trace ozone to destroy these microorganisms. Studies have indicated that this technology is effective against SARS-CoV, a virus from the same family as the current, Covid-19, coronavirus strain (SARS-CoV-2). It works by damaging the genetic material of viruses so that they can no longer function or reproduce, rendering them harmless. The HyGenikx technology has also been said to reduce the presence of MS-2 coliphage (a surrogate for norovirus) both in the air and on surfaces. MS-2 is a non-enveloped virus that is more difficult to eradicate than lipid-enveloped coronaviruses, such as SARS-CoV-2.
HyGenikx models are said to require no training to use and no costly installation as they plug into a standard socket and consume little energy, requiring 9-13W. The HyGenikx range has models to suit every application, from food preparation areas, coldrooms, and front of house, to washrooms, refuse areas and beyond.