McDonalds has given media a sneak peek inside its largest outlet in Europe, which will be open for the duration of the Olympic and Paralympic Games at the Olympic park in Stratford.
The flagship restaurant is a recyclable pop-up unit that will be dismantled after the Games, with 75% of the structure, furniture and catering equipment earmarked for reuse by the McDonalds UK restaurant estate.
With around 15 new restaurants planned to open during the next 12 months and McDonald’s major restaurant redesign programme on schedule for completion by the end of this year, every reusable fixture and piece of equipment will be used again after the Games.
Jill McDonald, CEO, McDonald’s UK said: “London 2012 is set to be the most sustainable Games ever hosted and this ambition inspired us not only to fulfil our role as Official Restaurant in the catering operation behind the event, but also to bind sustainability into the heart of our state-of-the-art Olympic Park restaurants.
“Our flagship restaurant features many of the innovations that have fuelled our transformation during the last five years to improve the customer experience and increase the efficiency of our business operations. We’ll be serving the broadest menu we’ve ever provided at an Olympic Games, thanks to the continued evolution of our menu, our longstanding British supply chain, and the technology we have in place to handle the highly complex Olympic catering challenge.”
The innovations at the flagship Olympic Park restaurant include the choice of express lanes with hand-held order taking and contactless payment, in addition to the use of energy-efficient kitchen equipment and water-saving technology.