Mayfair restaurant makes dining into an art


A prestigious fine dining restaurant in Mayfair is set to become as famous for its artwork as its cuisine after striking a landmark agreement with Tracey Emin.

Emin will design and supply the paintings, drawings, bronzes and tapestries at the 60-cover 34 restaurant on Grosvenor Square, it was revealed yesterday.

The first of the works — three neon installations and a series of 10 ‘gouache on paper’ painted nudes — were put in place over the weekend, with more creations set to be added over the next 12 months.

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The artist is a close friend of 34’s owner, Richard Caring, and he told the Evening Standard that the project is something the pair had discussed doing for some time.

“The room will constantly be evolving as Tracey adds more art to it throughout the year, whether it is a bronze on the window sill or a painting on the wall, and this makes the Emin Room at 34 a unique dining experience,” he said.

It is understood to be the first time a restaurant has struck an exclusive deal with such a renowned artist.

Emin said: “Everything will be like a Tracey room but especially made for it … my favourite thing I think I want to make is definitely a beautiful rug with a drawing on. I will be making things I have never made before — it will be a really exciting creative adventure.”

The paper reported that the Emin Room will have a minimum spend of £3,000 and no booking fee, even in the run-up to Christmas.

34 has become a modern-day classic since it opened in November 2011. The open kitchen at the venue features a bespoke charcoal grill that was custom-made and imported from Argentina.

Tags : catering equipmentLondonMayfairProductsrestaurantsTracey Emin
Andrew Seymour

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