Martin Allen joins the Cedabond team

Martin Allen is Cedabond’s new business development manager.

Martin Allen joined industry buying consortium Cedabond as business development manager on 1 December.

His appointment is aimed at to assisting growth and member recruitment as the group kick-starts its strategy for 2021 and beyond.

Allen joins after a previous short spell with Serco assisting with the fight against Covid at its Stafford Test Centre.

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He brings with him a wealth of experience from roles at a number of leading suppliers and manufactures during his career, more recently with First Choice for 6 years and also a career of over 26 years with Blue Seal, of which 12 years of that saw him heading up the company as UK general manager.

Allen’s key focus will be growing the Cedabond membership with like-minded companies whist also supporting its current members and supply partners growing incremental spend and tangible benefits for all.

The buying consortium’s commercial director Mark Kendall said: “After a difficult and turbulent year, Cedabond like all companies in our industry have had a difficult time as we and our membership have attempted to navigate these unprecedented and uncertain times. As we potentially are approaching the new normal this appointment will give us the boost we need together with membership growth to reset our plans and drive Cedabond forward into 2021 and beyond.”

While Allen commented: “It’s been a very tough year for our industry and we have all been through a very emotional rollercoaster during 2020, it’s certainly a year we will not forget. I have had a very rewarding experience during my brief time away from the foodservice equipment sector and met some great people that I will never forget.

“However, for me a new chapter begins and I am delighted to be joining the Cedabond team as business development manager. I am extremely excited and looking forward to being part of the efforts developing and expanding the current membership. I also look forward to driving home the benefits and core values of the association that will help Cedabond continue its support to our industry to its membership and the distribution network.”

Tags : appointmentbuying consortiumbuying groupCedabondpeople
Clare Nicholls

The author Clare Nicholls


  1. Congratulations Martin on your appointment and welcome back to the industry I know you have a great passion for.

    1. Thanks Neil really great to back in such a positive role and I’m really looking forward to the new start.

  2. Great to read this. Everyone at First Choice knows the passion that Martin will bring. Having so many existing / established relationships already I’m sure will be a huge benefit in this new position.

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