UK catering equipment companies exhibiting at Host next month are being offered a range of free marketing and trade opportunities that they can access for zero cost.
The activities include a UK networking reception at the British Consulate in central Milan at 6.30pm on Friday 18 October, an app offering visitors a guide to UK exhibitors, and a striking A3 display board featuring the UKT&I Great Britain motif, for exhibitors to put on their stand.
The activities have been arranged by CESA and are being funded by UK Trade and Investment (UKT&I). UK exhibitors do not need to be a CESA member to take advantage of them, however.
“Our package of support for UK companies at Host is designed to help them maximise the impact of their investment in the show,” said Tim Tindle of CESA’s Export Committee. “As a [UKT&I] Trade Challenge Partner, CESA is able to access UKT&I funding and we have tried to use it creatively while delivering practical benefits.”
CESA expects the networking event to be very popular, especially as exhibitors, customers and key government personnel, will be attending.
Tindle added that companies wishing to be included in the UK Exhibitor App should contact CESA as soon as possible to register their details.