In the latest of our regular series, Cedabond commercial director Mark Kendall reviews the buying consortium’s progress in the 12 months since he joined:
It’s a year since I joined the Cedabond team so now seems like a good time to reflect on some of the key developments of the past 12 months, during which time the industry has continued to be affected by the uncertainties caused by Brexit, currency fluctuation and the country’s third general election in the space of 5 years.
Cedabond’s key focus for 2019 was on consolidating our position in readiness for a measured push in what we hope will be a much more settled year ahead. It was the collective goal of the board that Cedabond continue our well-established year-on-year growth, retain our position as the largest consortium in the sector and be recognised as the only such organisation that benefits the supply chain and the distribution network. All the while remaining steadfastly committed to our ‘not for profit’ approach and delivering all benefits back to our membership.
As the result of a member recruitment initiative, Cedabond took on nine new members from 1 January 2020, taking the total to 138, and it is pleasing to note that we have already had several enquiries for 2020. As always, our door remains open to distributors who want to benefit from Cedabond membership, with the board aiming to increase the number of members to 150 plus by the end of 2020.
The balance of our supply chain is critical and so it was imperative that Cedabond maintained a detailed understanding of our revenue streams, and the needs of our suppliers, given that they are the ones who continue to fund growth as a result of increased sales from the members.
Cedabond’s 2019 performance has once again proved that loyalty and collaboration reap rewards with eight new suppliers taken on, not only to fill gaps but also to provide those all-important levels of competition and choice for members.
Marketing and communications remain key to the Cedabond proposition and to that end we recruited an additional team member to assist with this and provide additional administrative support. Cedabond exhibited at Hospitality, ScotHot and the Commercial Kitchen Show in 2019 and has committed to a presence at the HRC and Commercial Kitchen Shows in 2020. Supporting these events underpins our commitment to members and suppliers and provides them with the ideal environment for meetings and networking.
As we head into 2020 Cedabond is in a strong position, with initial forecasts suggesting that like for like sales will be up 6% year-on-year, with returns tracking at a higher rate. We will be issuing full figures to the membership, along with details of some exciting new initiatives, at our AGM, which will be held at The Majestic Hotel, Harrogate in April.