Manitowoc has increased the quantity of fast-moving catering equipment stocks that it holds in the UK to ensure customers have access to new kit the minute they need it.
The company expects forecasting to remain one of the key challenges for catering equipment manufacturers in 2015, with demand for products likely to be influenced by economic conditions and key initiatives.
Steve Hemsil, national sales manager for distribution at Manitowoc, says that customers are more demanding of suppliers these days and once they decide to invest in new catering equipment they expect it immediately.
He says the company has taken measures in the UK to ensure it has enough of the right products at the right time.
“At Manitowoc UK we have invested money in increasing our inventory of stock to make sure that we have key lines available to our customers,” he explains.
“We have also initiated minimum stock levels for some key account customers to ensure availability of units that are paramount to their business. This allows them to be confident when choosing Manitowoc products.”
Hemsil says the firm has also put extra emphasis on the after-sales care that it provides, with investment made in new software that schedules engineers’ calls accordingly and ensures a time-efficient response.
“We are also working towards accepting warranty calls via the internet and placing spares orders online,” he reveals. “This means that warranty calls could be placed 24 hours a day and dealt with as efficiently as possible.”