Making equipment investments which are ‘just right’ in 2021

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There are some key points that caterers should consider when it comes to making a smart, equipment decision which is just right for them, writes Steve Hemsil, sales director – UK and Ireland at Welbilt…

There’s no question that 2020 has been a difficult year for caterers and dealers, particularly given that venues up and down the UK have had to quickly adapt to ‘the new normal’ in order to survive these financially challenging times.

For many, this meant halting refurbishment plans and reconsidering previously arranged equipment investments.

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As we look towards 2021, venues will hopefully be in a better position to revisit stalled equipment investments, with a new, and arguably wiser outlook than pre-pandemic.

However, the importance of ensuring a wise investment is arguably even more crucial.

So, what exactly are the key points that caterers should consider when it comes to making a smart, equipment decision which is just right for them?

Well first and foremost, it’s important to understand that every business is different, therefore, equipment needs will differ.

As such, it is important that caterers consider various venue-specific aspects such as the space available, their capacity, and menu-style when it comes to planning which equipment models they need to invest in.

Another key point to consider is the available budget, particularly given that during these vital times of recovery, many businesses will have had to tighten their belts in order to compensate reduced revenues earned in 2020.

The equipment models invested in therefore need to be affordable and appropriate to specific needs of a venue.

For many venues, sourcing multi-functional equipment solutions – such as a combi oven – will be top of the list of investment priorities for 2021; that is if the model comes at the right price, of course.

It was for this very reason that Welbilt developed a brand-new range of Convotherm combi ovens – know as the Convotherm maxx – which are just right.

So, what exactly makes the maxx range just right for caterers that are looking to make a smart purchase decision in 2021?

Well, to summarise this incredible product in simple terms, the new Convotherm maxx allows professional chefs to experience modern combi technology at an ideal price/performance ratio.

It offers operators everything they need to be successful. Not too much, not too little. Just German engineering for a surprisingly small price.

Unlike other brands of combi ovens, the Convotherm maxx is also not over-engineered; rather, this all-rounder model boasts an array of powerful, flexible and practical functions which have all been designed to help operators meet the challenges of the new normal, such as hygiene, efficiency, and cost-effectiveness.

At Welbilt, we equally understand that everyday commercial kitchen routines can be hard work, particularly in these new times: service periods are fast-paced , customer demands are altering, plus, the quality and the selection of foods need to be top flight and unique.

The Convotherm maxx once again scores on this front thanks to the inclusion of various culinary and ergonomic-led features such Climate Management, Press&Go, TrayTimer and Quality Management functions to name a few.

When using these features to their best ability, and more importantly, according to the individual needs of a venue, caterers will be on track for culinary success – success which no longer needs to come at a steep cost as the Convotherm maxx so clearly proves.

When investing in such equipment models as this, operators can feel confident about moving into a successful, efficient and hopefully financially secure future, both in 2021, and beyond.

Tags : convothermPROMOTIONAL FEATUREwelbilt
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