Maidaid has promoted Simon Wale from national account manager to the position of head of business development.
Wale will be working in conjunction with the warewasher supplier’s dealers to help them better understand how its products can be specified into key/national accounts.
His role will also involve him highlighting the additional support the firm can offer with its sister companies Crystaltech and Caterparts.
Wale will be tasked with seeking new business that can then be distributed amongst Maidaid’s dealer network, as well as providing support with lifetime costings.
Maidaid Halcyon sales director Rob Wager said: “We are delighted that Simon has accepted his new position, he has helped grow Maidaid substantially over the last few years and I’m sure he will excel in his new role.”