Warewasher and ice machine manufacturer Maidaid will be launching a World Cup-themed promotion for distributors next month.
For every Maidaid machine ordered in June or July, dealers can accrue points which they can exchange for prizes.
Ice machine purchases are worth three points each, with undercounter glass- or dishwashers worth four points, each passthrough dishwasher representing 10 points and every Minirack, pot washer or rack conveyor machine awarding a dealer 18 points.
The prizes comprise a replica World Cup football for 12 points, a DAB digital radio for 30 points, and a replica England shirt for 50 points.
While 75 and 100 point totals allow the distributor to claim the equivalent Pound Sterling amount in high street vouchers. The top prize is a 32” HD-ready television, worth 125 points.
All admissible orders must have been invoiced to the dealer on or before 31 July.