Oldham-based pizza equipment specialist, Linda Lewis Kitchens (LLK), will be launching a video blog ‘#AskFabsFridays’ on 1 February 2019.
This series of short, informative videos will answer frequently asked questions regarding the world of pizza and LLK’s product range from dealers, end users or any of the company’s followers.
The vlog is intended to provide the supplier’s patrons with a more personalised customer experience. The 2-minute-long videos will be shared across LLK’s various social media platforms, including its Instagram, Facebook, Twitter and Youtube channel.
The videos will be presented by LLK’s development chef, Fabio Aurelio. His knowledge of pizza making and catering equipment makes him well qualified to support LLK’s customer’s progression in the industry.
In 2018, LLK launched its menu and dough consultancy service, which involved Aurelio advising new catering operations on how to get up and running and recommending improvements to established operation’s procedures. While this consultancy service can take up to 3 days to complete, the video blog can give curious customers a quick answer to any burning questions they may have.
Customers are invited to tweet their questions to LLK on Twitter using the handle @llkltd and the hashtag ‘#AskFabsFridays’ or they can comment on any of the Linda Lewis Kitchens’ (@llkltd) Instagram posts and their questions will be answered by Aurelio the following Friday.
Marketing and events manager Grace Carr said: “Sharing our knowledge and expertise about the world of pizza is very important to us here at LLK. With social media now being the go-to platform for finding and sharing information, we decided to build a marketing strategy that provides customers with practical information in a fun, fast and easy way.
“We have reached out to our dealers and end users via our social media channels and have already received a number of questions so we definitely think that this is something which will be positive for both LLK and our followers.”
MD Linda Lewis added: “Fabio has a vast wealth of knowledge, not just about pizza, but about our equipment too. The work he does with our dealers and end users in matching them to the most suitable product for their operation is vital in making a pizzeria or restaurant a success.
“This new initiative by Fabio and our marketing team is another way we here at LLK can help our customers and continue to offer fabulous customer service.”