Linda Lewis Kitchens (LLK) is aiming to step up its business with pizza equipment specialist Cuppone by embarking on a dealer recruitment drive in the UK.
The company, which represents the Treviso-based manufacturer in the British market, is inviting distributors to get in contact with it if they feel that the brand could be a valuable addition to their portfolio.
LLK founder Linda Lewis said the company was keen to hear from distributors willing to commit resources to the business.
“We are looking for 20 of our distributors across the UK to have at least two staff members trained up to be the Cuppone specialists within their organisation,” she explained.
“We will require a commitment from the distributor that they will offer exclusively the Cuppone range of pizza equipment as we can confidently say that there will be a Cuppone oven to fit every customer’s requirement.”
LLK plans to support distributors with an aggressive marketing campaign that positions Cuppone as the number one pizza oven on the market.
“All of the Cuppone Ovens are stunningly stylish so, unlike many pizza ovens on the market today, they can be placed in the front of house for the diners to see and enjoy,” said Lewis.
“They definitely do not need to be hidden behind walls or cladding like some of the pizza ovens out there!”
Lewis said distributors could also position the brand as an alternative to wood burning ovens sourced by operators for their theatrical element.
“We can offer all of the theatre associated with the wood burning pizza ovens with our Giotto pizza oven, which is powered by electricity, is highly energy efficient, and is very simple to use with its revolving base,” she said. “We can guarantee that the results from our Giotto, Evolution and Max ovens are just as good as a wood burner.”