Catering equipment supplier Linda Lewis Kitchens is to rebrand following the retirement of its founder, Linda Lewis.
A feature of the rebrand is a reimagining of the company’s name and logo. Although the Little Linda character remains (though now with a more true-to-life makeover) the eponymous name Linda Lewis Kitchens has been replaced with LLK, reflecting the MD’s step away from the business and extending the spotlight onto the whole team.
Since its foundation in 2006, LLK has established itself as an importer of pizza and catering equipment which supplies its products to dealers all over the UK.
LLK is now led by its commercial director and Linda’s daughter, Jenna Lewis. In the years she has been a member of the family business, she has prepared for her succession by working within various departments and familiarising herself with all aspects of the business.
She intends to lead the company into the next generation while carrying through the company ethos her mother established.
The new branding will be present on the firm’s updated website, due to go live today. The rebrand was created based on market research conducted by LLK’s in-house marketing department.
The department has also been working with a website designer, Daniel Parker of Forty3Media, to create a company website that is consistent with the new generation of LLK.
The site is designed to demonstrate the company’s new ‘educate, realise and achieve’ mission statement – it is a place where customers can learn about the business’ consultancy service and demo kitchen which they can use to develop their knowledge on running a pizza operation. They can then use this information to go on to achieve their goals and join the other customer success stories featured in the company’s ‘case studies’ section, which features the equipment journeys of a range of end users including ‘the Lost Boys Pizzeria’, ‘L’Osteria’ and ‘Sardus Vinoteca’.
The website has been built with user-friendliness and efficiency for distributors and end users in mind. LLK’s new website features an area dedicated to dealers where they should be able to easily access detailed product information.
The supplier discovered from its research that sales teams wanted information at the click of a button, in the simplest way. LLK’s marketing department was keen to make user journeys as simple as possible and have as a result cut the ‘fluff’, making product information and CAD drawings accessible with the click of the button, which should make it easier for designers and sales teams.
As part of its rebrand, LLK will be focusing on its team and its influence within the pizza equipment world. Team LLK is eager to pass on its knowledge and educate dealers and end users. The company feels it adopts a fun approach when it comes to educating dealers and end users and the new rebrand is set to emphasis LLK’s way of doing things.
The passion and energy the team says it has for its roles in LLK is represented by the new bright brand colours, each one corresponding to a different department in the business. Team LLK’s personalities can be seen throughout the website. This is most apparent on the brand’s ‘team page’ with rolling snaps of each team member paired with a short bio relaying their job role as well as their personalities.
LLK’s marketing team, headed up by marketing and events manager, Grace Carr, has issued the company with new brand guidelines, which have been specifically created to align all aspects of the business and ensure a consistent brand image across all departments. The rebrand will be carried through all aspects of the business with LLK’s offices recently having had a makeover to mirror the colourful rebrand, something which will be soon replicated across LLK’s fleet of service vehicles.
Over the past 3 years since Jenna joined the team permanently, LLK’s turnover has risen to £2.6m, something which she is keen to maintain.
Aside from the rebrand, LLK has set several strategic goals throughout the team. Part of this has involved actively working with specially selected suppliers to ensuring LLK is importing innovative products to the UK.
The supplier is also gearing up to export some LLK-branded products to a range of countries in response to increased demands from a range of dealers across the world.
Jenna stated: “It’s fantastic to be able to continue my mum’s legacy in the industry. The fact she built the company from the ground up, based on honesty, sincerity and a genuine desire for people to succeed resonates with me and I look forward to continuing that ethos during the growth of LLK.
“The new generation of LLK will be focussed around our new mission statement – educate, realise and achieve. We educate our customers so they can realise their potential and achieve their dreams.”
While Linda commented: “Jenna has been extremely influential in the last 3 years at LLK working on all aspects of the business from developing team members, to working with suppliers to innovate new products that will revolutionise the pizza market.
“I am excited to take a step back and monitor LLK in an advisory capacity moving forward and I know that Jenna and the rest of the team will continue to develop the brand over the coming years.”