Lincat has slashed prices on more than 170 commercial product lines with immediate effect as part of its 2013 price review.
The Lincoln-based catering equipment manufacturer said it was being forced to raise the price of some of its other products next year as a result of increased costs, but hoped the reduction on its most popular lines would offset any negative impact on growth this may cause.
The price cuts cover many products from Lincat’s Opus 700 range, including the OE7114 electric fryer, down 18%, and the OG7401 gas chargrill, which now costs 9% less than it did before.
Prices have also been cut on Lynx 400 fryers, stainless steel trolleys, pizza ovens and some Silverlink 600 lines, as well as many glass and stainless steel accessories for its Seal food display bars and food preparation bars.
While Lincat didn’t disclose how many products are subjected to price increases, marketing managing Nick McDonald stressed that in many cases the rise had been restricted to no more than 1.5%.
He also confirmed that any price hikes wouldn’t come into force until 1 January 2013, whereas reduced prices would apply straight away.
“Large price increases will constrain business growth, so we have worked hard to improve manufacturing efficiencies in order to offer the best possible prices on many of our most popular product lines,” he explained. “And rather than the delay the benefit of these price reductions we’ve decided to implement them immediately.”
In addition to the price cuts on 170 lines, Lincat said that prices have been frozen on a further 280 products, including the entire Panther hot cupboard and Opus combi steamer ranges.
Dealers which haven’t received a revised price list can contact Lincat to get hold of a copy or download one from the brochure page of the company’s website.