Lincat is flying out to Delhi this month in a bid to develop the UK-built Q90 cooking brand in the fast-emerging Indian market.
The company has taken the decision to participate at AAHAR — the county’s largest food and hospitality fair — as it seeks to step up the volume of export activity it is doing.
Richard Fordham, brand manager for Q90, expects the trip to be a valuable market reconnaissance exercise.
“Attending AAHAR 2014 is the ideal opportunity for us to improve our understanding of the food and hospitality sector in this part of the world, and what clients want from catering equipment manufacturers in this region,” he explained.
“India is a rapidly emerging market. There are numerous international brands taking off as well as some of the world’s premier hotel groups. There are operators in India who demand the best and require high quality, durable cooking equipment. They employ international chefs who know which brands they want and they usually opt for robust European manufacturing.”
The Q90 is designed in Italy, where it was originally manufactured, but production was moved to Lincat’s UK plant last year.
Fordham added: “We are keen to offer the consultancy practices based in India the opportunity to see the Q90 range in the flesh. AAHAR presents a great opportunity for this range and it will enable us to gain valuable feedback.”