Liebherr to focus on dealer engagement

Liebherr refrigeration crop
Liebherr will spend this year further detailing its refrigerator range to dealers and end users.

During 2017, refrigeration manufacturer Liebherr GB says it will focus on making the dealer channels and end users fully aware of the return-on-investment the company believes they get from buying Liebherr foodservice equipment.

This aim should be achieved through growing established relationships with distributors, retailers, and foodservice consultants, and increasing profile with leading associations like CEDA, CESA and FCSI, as well as marketing to key sectors like supermarkets, convenience stores, ice cream retailers, hotels, restaurants, pubs and care homes.

Part of the company’s trade body engagement recently included hosting the CEDA Southern Regional meeting at its Biggleswade head office where it put the spotlight on impact of new Minimum Energy Performance Standards (MEPS) in commercial refrigeration.

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The manufacturer is looking to further develop its UK presence because, as Stephen Ongley, national sales manager explained, the business is now benefitting from the full direct support of the €9bn turnover family-owned group.

“We have moved on considerably in the last 18 months as the Liebherr family took back full control of the UK operation in both domestic and commercial refrigeration and this means we are working with a number of global brands.

“Our UK team in commercial refrigeration has grown with Alex Van Der Walt leading the laboratory, research and pharmacy markets and our latest team member Nathalie Powers joining to focus exclusively on the foodservice/commercial refrigeration sector which includes the commercial wine cabinet market.”

Tags : LiebherrRefrigeration
Clare Nicholls

The author Clare Nicholls

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