Liebherr is looking to increase its profile and business presence in the commercial refrigeration sector with a new sales force headed by Stephen Ongley and newly appointed account manager Alex Van Der Walt.

Van Der Walt joins Liebherr with five years’ experience in supporting customers in the life sciences sector with a background in water purification, working with a laboratory equipment distributer and also experience in a research laboratory.

He is now responsible for the firm’s commercial sales, including foodservice, and will provide support and advice to customers across the commercial refrigeration sector.

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Commenting on Van Der Walt’s appointment, Stephen Ongley, national sales manager for Liebherr commercial refrigeration, said: “Alex has the right blend of experience to support our growth in commercial refrigeration and increase the awareness of the quality and value for money that our appliances offer to foodservice operators.”

He added: “Alex will be proactive in forming more relationships in the distribution channels and with end-users making them fully aware of the return-on-investment they get from buying Liebherr foodservice equipment.”