Fast-growing discount retailer Lidl has pledged to install new refrigeration cabinets in every one of its 600 UK stores.
The move is part of a £66m investment drive over the next 12 months to grow its fresh meat and poultry offering.
Lidl reportedly wants to increase the number of fresh meat and poultry lines by 50% on top of what it is now, but it requires improved refrigeration capacity to do that.
New cabinets will go into additional floor space that it plans to create in its store.
A spokesperson said the need for refrigeration equipment was due to “increasing customer demand” for fresh meat and poultry.
Lidl was originally founded in Germany back in the 1930s and began expanding into Europe in the 1990s. Its first UK store opened in 1994.