Warewasher manufacturer Krupps has continued its supporting relationship with nearby Blithfield Sailing Club.
The sports club operates locally to Krupps’ UK base in Rugeley, Staffordshire, with its clubhouse situated on the banks of Blithfield Reservoir, the county’s largest reservoir.
The latest sponsorship deal is for 3 years, following the warewasher firm’s 2 year stint up to this point.
Krupps supported the club at the recent Staffordshire County Show on 25-26 August at Stafford Showground.
Export MD Riccardo Scuotto said: “Krupps still keeps its commitments to sponsoring sports activities. Sailing has much in common with warewashing, as it involves water, performance and knowledge.”
Ted Kurcaba, commodore of the Blithfield Sailing Club, added: “We are happy to have Krupps as sponsors because the extra support will improve our club’s features.”
The supplier’s backing involves the provision of dishwashers in the club’s kitchen, and helps investment in the sailing organisation’s advertising materials and signage.