Kentucky Fried Chicken will open an additional 35 outlets in the UK this year; an investment of £24 million that will see the fast food empire adding 1600 people to its 23,000-strong workforce.
It will spend an additional £23 million on refurbishments to existing properties.
Martin Shuker, UK managing director of KFC, says that the chain is booming, despite the UK economy stagnating.
It is already the UK’s second favourite fast food chain, according to the latest Horizons Quick Bite survey in July, with 22% of adults naming it as their favourite brand, behind McDonalds’ 45%, but comfortably clear of fish and chip shops’ 14% and Burger King’s 6%
An investment in catering equipment is partly responsible, Shuker revealed in an interview with the Daily Telegraph. For example, the company recently spent £7m installing ovens that allow its outlets to offer non-fried burgers to more health-conscious diners.
“We’ve been very much on the front foot in terms of nutrition,” he told the newspaper.