The UK’s third biggest fast-food retailer, KFC, is turning its back on suppliers actively involved in rainforest clearance.
The UK arm of KFC, part of the Kentucky-based Yum! Brands, updated its policy statement on packaging sourcing this week, with Greenpeace claiming an investigation it carried out found KFC using packaging produced by Asia Pulp & Paper.
APP is one of the largest pulp and paper manufacturers in the world and a company that Greenpeace alleges “continues to pulp Indonesian rainforest”.
Greenpeace rainforest campaigner, Ian Duff, said: “Millions of KFC customers in the UK will be relieved to hear that their meals no longer contribute to the destruction of pristine Indonesian rainforest, the place endangered species like the Sumatran tiger call home.”
Findings from a 12-month investigation by Greenpeace, published in May, revealed that KFC packaging used in some of the company’s UK stores — including food holders like ‘Streetwise Lunchbox’ and ‘Snackbox’ — contained significant levels of mixed tropical hardwood, a clear indicator of rainforest timber.
In a statement yesterday, KFC announced it would only work with suppliers that can demonstrate sustainable forestry management throughout their supply chain and that are not actively involved in rain forest clearance.
“We have specified to suppliers that we will only purchase from those who source wood, paper and pulp products from well-managed sustainable sources,” said the fast food chain.
Greenpeace said KFC’s actions sent a “strong message” to the business community about buying from companies that care about the rainforest and called on parent company Yum! to introduce a global zero-deforestation policy globally.