Foodservice design software firm, KCL, has refreshed its branding in honour of the company’s 35th anniversary.
The US-based company has a new look and a fresh website that is designed to provide an improved user experience.
Kevin Kochman, president of KCL, said: “For 35 years, we’ve worked hard to develop innovative software design tools for the foodservice industry. We’re honouring this important milestone while looking ahead for ways to raise up the industry and move us all forward.”
KCL teamed up with digital marketing firm Fable Heart Media to usher its branding and website into the 2020s. “Our shared commitment to customer service made them a natural partner. And managing partner Mike Kent’s background in foodservice gave us a shared vocabulary and vision,” said Kevin.
Fable Heart Media’s founder Nick Leonard explained: “The new branding is in line with today’s leading tech firms with a hint of retro 1980s feel. KCL’s new look is clean, versatile, and reflects the innovative approach they bring to the foodservice design space.”
Founded by father and son Kevin and Ron Kochman in 1985, KCL embraced the emerging technologies of that time and wanted to help others work more efficiently with digital tools. In the early days, Kevin’s technical training efforts included basics like how to use a computer mouse. Since then, KCL has worked to help manufacturers raise awareness of their products while ensuring that designers and consultants could work more efficiently thanks to modern technology.
KCL’s initial product was said to be the world’s first collection of design symbols from multiple manufacturers. The firm reduced the traditional three-ring binders full of cut sheets to a small collection of floppy disks, The KCL CADalog. Over time CDs replaced the discs. Now the cloud holds KCL’s library of CAD blocks, Revit families, cut sheets, and other product information from more than 200 foodservice manufacturers.
Kevin recounted: “We’ve been leaders since the earliest days of computer-aided design. We also created the first foodservice app, KCL Mobile, shortly after the debut of the iPhone. KCL was the first foodservice design software to offer Revit compatibility.
“More recently, we launched KCL NapkinSketch. This new innovation is an indispensable sales tool that lets users create detailed kitchen designs without a CAD or Revit program. Yet, with all these innovative tools and a growing audience, I still personally provide tech support to our subscribers.”