Welbilt UK has welcomed Joshua Bruce to the UK sales team as manager for the Midlands and north east.
He has fulfilled various foodservice/sales roles, including stints at Nayati UK and Marston’s, over his 14-year career, which began at the tender age of 15 when he became a part-time kitchen porter. Due to this background, Bruce comes equipped with operator-led understanding of the practical needs of chefs and kitchen staff, which Welbilt believes complements his natural sales flare and enduring passion for the foodservice industry.
Bruce commented: “I have always loved the various complexities and fast-paced nature of the foodservice sector, hence why I am so excited to be returning to the industry that I love, in a role that I feel confident in, and of course, with a reputable brand that offers the very best catering equipment solutions.”
Before entering the foodservice sales world in 2014, he fulfilled various chef roles which is where the Hull University graduate first came across Welbilt equipment: “For years, I have cooked in and worked with various key pieces of Welbilt equipment, hence why my product confidence and understanding is very strong. Plus, by working with these appliances for so many years, I also understand how imperative quality kitchen equipment to the efficient running of a catering provision.”
Alistair Farquhar, channel manager for Welbilt UK distribution and specification said: “Joshua’s prior foodservice experience and hands-on knowledge of our products are just some of the many stand-out points that make him the perfect addition to our sales team. Showing a desire to continue to learn and develop his understanding of the market, Joshua will also bring fresh ideas and a new perspective to the team.
“I look forward to working with him closely and seeing him flourish in his new role, building on existing and new relationships with our partners across the north east and Midlands.”