Richard Norman, national sales manager at Jestic Foodservice Equipment highlights why blenders need to be both precise and powerful:
It is often the smallest piece of equipment that offers the greatest versatility in a kitchen or on a back bar, and this is nowhere more evident than with a professional blender. Designed with many purposes in mind, a blender is capable of processing even the toughest ingredients into smooth purees and sauces in seconds, or effortlessly blending the most delicate of ingredients into vibrant cocktails, mocktails and other popular beverages. With so much choice available on the market, the most difficult decision is which equipment is going to best suit the needs of an individual business.
Time is a precious resource for most, and ingredients cost money, therefore it’s crucial to have light equipment that is simple to use and that works perfectly the first time, every time. Each plate that leaves a kitchen and every beverage that is poured has a business’s name on it and when their reputation is at stake, they want to know that they have the very best equipment working with them and for them.
When specifying a commercial blender, it is essential to anticipate the return on investment, something which is ultimately maximised through longer lifecycles, a robust and hardwearing design, consistent results and ease of use. Choose a manufacturer of equipment that delivers precision and power, two vital components of a quality blender. To achieve these elements, an appliance needs to be made from the very best materials, feature the latest technology and embrace a design that has evolved over many years.
Take Vitamix, a manufacturer that has been developing state-of-the-art blending appliances for over 70 years. Built from revolutionary materials such as hardened stainless-steel blades, laser-cut for greater strength and smoother results, or high-impact, BPA-free containers for durability, a Vitamix blender is built to last. To support the creativity of the operator, the appliances achieve greater control by using high horsepower motors to blend even notoriously tough ingredients to the desired consistency, while advanced fan technology keeps the motor temperature cool to prolong the life of the blender.
Aside from the internal components, dealers also need to consider the wider environment and where a blender is going to be positioned. For beverage making in particular, blenders are often situated on a back bar or countertop. Being in direct view of the customer, equipment must look good, be reliable and minimise disruption to the wider room. With innovations in sound dampening technology resulting in magnetically secured covers, and patented technology designed to make a blender up to four times quieter than other models, modern technology and designs can help to maintain the ambience of a room while still delivering consistent, exceptional results.
Ultimately, an operator wants the best for their customers and from their business so having light equipment, like a blender that they can count on, every day, to perform is key. After all it’s not just a piece of light equipment, for many it’s an essential part of their success.