Instanta galvanised by image makeover


British water boiler manufacturer Instanta is bringing its brand image right up to date by launching a new logo, website and complementary sales brochure.

Instanta is known primarily for its water boiler range, which has been made in Southport since 1957, although it also has a line of sous vide equipment, too.

The relaunch is designed to show off both ranges in a modern light, demonstrating how its products are just as relevant today as they were 60 years ago.

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While the Instanta logo has been modernised and made easier to read, a new-look website has been launched that not only reflects up-to-the minute trends in terms of colour and design, but also makes it extremely easy to navigate around its products.

Visitors can now see, at a glance, the model options on offer, aided by quick spec checks, while a simple click of the mouse will take them through to a more detailed description and all the back-up information required to make choosing the right machine as simple as possible.

The simplified sales brochure reflects the bright, clean website design, presenting a polished and comprehensive guide to the Instanta portfolio that focuses on the state-of-the-art technology while underlining the brand’s strong British heritage.

“Our objective at Instanta has always been to produce top quality, innovative products that offer real value for money and deliver unrivalled reliability,” said sales director, Graham Crisp. “That is why we have now been able to add a second year on-site parts and labour warranty to our entire SF range and third year parts-only cover to all our CPF machines.”

Crisp said that moving forward, the company needed to ensure it presents its products to customers in a way that has meaning and relevance in the modern world.

“We think our new-look package does just that, while at the same time underlining our great British history,” he said.

Tags : beverage systemscatering equipmentManufacturerswater boiler
Andrew Seymour

The author Andrew Seymour

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