Industry colleagues remember Glen Crossland

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Walnut Creative founder Glen Crossland tragically passed away on 10 June.

UK catering equipment industry names have queued up to pay tribute to Glen Crossland, who tragically passed away last Thursday.

Glen entered the sector off the back of a very different career in MMA cage fighting, but soon proved himself to be a force to be reckoned with outside the ring.

A well-known and well-liked character, Glen founded his own marketing agency, Walnut Creative, in 2015, which at the time he described as being a dream of his for many years.

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Prior to that, in 2010 he gained a BA (Hons) from Sheffield Hallam University in business and marketing. He entered the industry with a 4-year stint marketing manager at Barnsley-based Dawson Foodservice Equipment, where he was responsible for building the Ali Group brands the supplier represented in the UK market at that time. From 2014-2015 he then performed a similar role at Chester-based distributor, C&C Catering Equipment.

Catering Insight was launched shortly after Glen joined Dawson and he welcomed us up to Barnsley to tell us all about the business and share his plans for growing the visibility of brands such as Comenda and Lainox in the UK.

Over the years, he became a friendly face at exhibitions, industry conferences and press events, as well as overseas trips to visit manufacturing facilities, where he would go out of his way to make sure we had everything we need.

In establishing Walnut Creative, Glen’s aim was to create a friendly, hands-on marketing service that, in his words, “challenged the norms and traditions the industry has settled for in the past”.

Over the last 6 years, the team has grown to more than a dozen staff and works with numerous brands from the catering equipment sector, as well as businesses from other sectors that Glen had close links to, including motorcycling.

Walnut Creative’s marketing director, Liam Gilroy, paid tribute to his company’s founder on LinkedIn, posting: “It doesn’t seem real and we are all heartbroken. We all lost a leader and more importantly a close friend.”

This prompted a flood of condolences from UK catering equipment industry colleagues, with CEDA director general Adam Mason writing: “Glen was so talented, hardworking and genuine. It was a pleasure and a privilege to know him.”

Lee Swiffen, director at iFour Hospitality Design, said: “He was genuinely one of the nicest guys I had the pleasure to know and will be sadly missed.”

Cedabond commercial director, Mark Kendall, added: “Glen was a great friend and an industry legend in the making. I am extremely proud to have known and worked with him so closely over the years.”

While one of Glen’s former bosses, C&C Catering Equipment MD, Peter Kitchin, posted: “RIP Glen. You will be missed by so many in this industry that you were part of and loved.”

To add your tribute to the thread, click here.

The thoughts of everyone at Catering Insight and sister title Foodservice Equipment Journal are with Glen’s family and friends at this sad and difficult time.

Tags : deathGlen CrosslandpeopleWalnut Creative
Clare Nicholls

The author Clare Nicholls


  1. RIP Glen, you will be sorely missed by your family, friends, connections and industry colleagues

  2. Claire a great tribute to Glenn – it’s been quite overwhelming seeing all the kind words from our industry since Friday and over the weekend – a sad loss but someone who will be remebered for being great fun and a just a decent hard working bloke.

  3. We had a great year working with Glen. When he wanted a role at C&C he came and pitched himself to us, as I understand he had done to Mike Butt at Dawson. Before this we had no intention of employing Glen. Needless to say he got the job! RIP Glen, God bless you.

  4. This really was devastating news on Friday, news that I am still struggling to get my head around.
    I first met Glen during his time at Dawson, and during a brief 20 minute meeting, he made an immediate impression on me, so sharp and warm, and just a little bit different … in the most positive way.
    When we started PFR in 2015, there was only on man we were going to with our marketing.
    We went on to have some great times together all over the world, many beers and stories shared.
    You can see from see from the guys I have spoken with, and the many messages I have read, Glen had the same impact on so many.
    My deepest condolences to Alex and the boys, and his family and of course his work family at Walnut.
    Rest well my friend

  5. Heartbreaking news still can’t believe it, Glen was one of the good guys of our industry and I like so many have shared a beer or two and lots of laughs with Glen over the years he will be greatly missed by so many.
    My deepest condolences to the family, friends and all at Walnut.
    RIP Glen x

  6. Desperately sad news. Glen was such a great guy, extremely talented, passionate and original. He was universally liked if not loved by everyone who crossed his path – he will be greatly missed by so many.
    Rest easy Glen.

  7. A shock, and Such sad news. Glen was a great guy, and so well liked and respected within our industry. My sincere condolences and thoughts are with his family. A huge loss. ??

  8. I know I’ll regret not getting him here at Howes to sprinkle some of his Walnut magic like we spoke about the last time we met but as usual the conversation quickly turned to more interesting topics like tattoo’s & bikes . One of the good guys and someone who will be missed greatly by all who knew him . God bless you Glen.

  9. Glen was an incredible talent and his passing will touch many far and wide.
    From all of us at Comenda our thoughts are with all his family, friends and his Walnut family.
    RIP Glen x

  10. Difficult to convey feelings when you hear news like this, tragic loss to all that he knew. In an industry like ours the good guys leap out at you, Glen was certainly one of those, thoughts very much with his wife and family, along with all walnutters. A true entrepreneur, RIP pal x

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