UK catering equipment industry names have queued up to pay tribute to Glen Crossland, who tragically passed away last Thursday.
Glen entered the sector off the back of a very different career in MMA cage fighting, but soon proved himself to be a force to be reckoned with outside the ring.
A well-known and well-liked character, Glen founded his own marketing agency, Walnut Creative, in 2015, which at the time he described as being a dream of his for many years.
Prior to that, in 2010 he gained a BA (Hons) from Sheffield Hallam University in business and marketing. He entered the industry with a 4-year stint marketing manager at Barnsley-based Dawson Foodservice Equipment, where he was responsible for building the Ali Group brands the supplier represented in the UK market at that time. From 2014-2015 he then performed a similar role at Chester-based distributor, C&C Catering Equipment.
Catering Insight was launched shortly after Glen joined Dawson and he welcomed us up to Barnsley to tell us all about the business and share his plans for growing the visibility of brands such as Comenda and Lainox in the UK.
Over the years, he became a friendly face at exhibitions, industry conferences and press events, as well as overseas trips to visit manufacturing facilities, where he would go out of his way to make sure we had everything we need.
In establishing Walnut Creative, Glen’s aim was to create a friendly, hands-on marketing service that, in his words, “challenged the norms and traditions the industry has settled for in the past”.
Over the last 6 years, the team has grown to more than a dozen staff and works with numerous brands from the catering equipment sector, as well as businesses from other sectors that Glen had close links to, including motorcycling.
Walnut Creative’s marketing director, Liam Gilroy, paid tribute to his company’s founder on LinkedIn, posting: “It doesn’t seem real and we are all heartbroken. We all lost a leader and more importantly a close friend.”
This prompted a flood of condolences from UK catering equipment industry colleagues, with CEDA director general Adam Mason writing: “Glen was so talented, hardworking and genuine. It was a pleasure and a privilege to know him.”
Lee Swiffen, director at iFour Hospitality Design, said: “He was genuinely one of the nicest guys I had the pleasure to know and will be sadly missed.”
Cedabond commercial director, Mark Kendall, added: “Glen was a great friend and an industry legend in the making. I am extremely proud to have known and worked with him so closely over the years.”
While one of Glen’s former bosses, C&C Catering Equipment MD, Peter Kitchin, posted: “RIP Glen. You will be missed by so many in this industry that you were part of and loved.”
To add your tribute to the thread, click here.
The thoughts of everyone at Catering Insight and sister title Foodservice Equipment Journal are with Glen’s family and friends at this sad and difficult time.