IFSE poses for fashionable refurbishment at ASOS

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IFSE created this servery area at ASOS’ London offices.

IFSE has expanded the restaurant capacity for the staff dining facilities at British online fashion and beauty retailer ASOS’ offices in London.

Based in the art deco Greater London House building, ASOS was looking to enhance the menu offering in the staff restaurant in partnership with its contract caterer and IFSE.

The main aim of the redevelopment was to replace the existing single quick service food facilities which was out-of-date and limited the menu offering.

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The initial design put forward by IFSE included a larger kitchen area, a bold new servery area and an additional coffee bar to deliver a more varied and diverse high quality food offering.

As a result of the redesign, the servery area received a unique face lift. Four new areas were created in the newly designed catering facilities, including a Pizza Pit, with new pizza ovens, a porridge station, a toast stop as well as the main servery area for serving an enhanced menu. Carveries, vegetarian options and meals of the day are now offered to staff. The servery has increased capacity and boosted restaurant sales as a result.

The size of the kitchen was upgraded in the same footprint as previously due to the space-saving technology IFSE’s designers used in the initial stages. The main coldroom was moved into to further increase capacity and prep areas improved to allow for more on-site cooking.

The quick service coffee area was the final area to be completed, offering simple grab and go products including new homemade sandwiches, deli wraps and snacks. The redesigned area increased throughput with two new coffee machines, deli counter and the all-new SpeeDelight from Electrolux Professional.

IFSE’s sales director John Moores said: “We are honoured to have worked on a prestigious project at ASOS that needed to be completed within a tight timeline. As a result of the hard work from all team members we delivered a project to be proud of.”

Tags : asosDesigndistributorifseProject
Clare Nicholls

The author Clare Nicholls

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