iFour opens second office with new recruits

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iFour initially specialised in bar outfits.

As iFour Hospitality Design celebrates its second anniversary, the design firm is reporting a run of success.

This has led to a recent growth spurt, taking on new members of staff to assist founders Paul Martin and Lee Swiffen with the increasing demand for the company’s services.

Joining the team as a project designer is Kyle Musk, who brings experience from bespoke kitchen manufacturers in London. His recruitment is aimed at boosting iFour’s resource to allow it to win more projects and grow its portfolio.

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iFour is also looking to take on three more new members of staff in order to offer a complete comprehensive service. These roles will be a sales project manager for the north west and project admin assistants for both the north and south offices.

With an initial base in Halifax, West Yorkshire, the company’s recent expansion has now seen it open a second office area in Milton Keynes, which is designed to give the team further scope in the industry and for hospitality operators in both the north and south.

iFour first launched in May 2016 with a focus on the niche cocktail bars and restaurants of London, as a two-man team of Martin and Swiffen.

The pair chose to go it alone after over a decade working as colleagues, designing renowned venues in London. This experience and their industry connections allowed them to kickstart the firm onto London’s bar scene.

Kyle Musk is now iFour’s project designer.

Martin said: “Lee and I had been working together for many years, at some of the biggest dealers and design houses in the industry, and we always talked about starting our own firm.

“We set out to target the high-end venues of our capital’s unique cocktail bar scene and since then have completed a variety of projects from Italian restaurants to VIP nightclubs.”

In its 2 years, iFour has added projects including Mr Foggs, Knightsbridge Park Tower, Mahiki, Elan Cafe and Harvey Nichols to its portfolio.

Swiffen commented: “It has been a record breaking year of projects for Paul and I. We have been delighted to see the business grow by 50%, and have continued our focus on working with Michelin-starred chefs, as well as emerging operators looking to open their first sites.”

The past two years have also seen iFour become an award-winning firm, after clinching the Catering Insight Emerging Distributor of the Year Award for two consecutive years.

The company believes the trophies are testament to its commitment to providing good service to its clients, something that was demonstrated in the wake of the London Bridge terror attacks a year ago.

Martin recalled: “One of our clients that we had recently worked with on a project was affected by the terrible attacks that shook London.

“We wanted to do everything we could to ensure that the venue was back up and running as soon as possible, so we made it our mission to offer any assistance we could to make that possible.”

Swiffen added: “We paid for engineers to come onto site and turned around the refurbishment of the site within 24 hours to ensure the site was operational within 24 hours to ensure that they lost no business.”

With a successful first two years, iFour is now looking to expand its portfolio and is expecting the 50% growth to continually rise in the next 2 years.

While its core custom will remain in London, it is also seeking to increase its presence further up the country, targeting growing bar scenes in Liverpool, Manchester and Leeds.

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Clare Nicholls

The author Clare Nicholls

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