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Iconic chip shop brand’s 100-store franchise plan

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Catering equipment providers supplying the fish and chip shop sector could be about to get a boost after the iconic Harry Ramsden’s brand yesterday unveiled an ambitious UK franchising plan.

Such has been the initial interest from potential franchisees throughout the UK that plans to have 100 outlets operating within five years have been revised upwards by Harry Ramsden’s bosses.

Franchisees will have the ability for the first time to take the brand into high streets across the country through the availability of what the owners are calling ‘traditional locals.’ The ‘traditional local’ will extend to around 1,000 square feet and will be located in the heart of heavily populated towns, cities and suburbs.

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These factors, combined with the high levels of brand recognition and the popularity of the Harry’s offering, are expected to ensure these outlets will compete effectively with nearby existing food outlets, the company said.

“There are currently over 10,000 fish and chip shops in the UK, selling 255 million portions each year, and now we are offering the opportunity to be part of an iconic brand, famed for serving the nation’s favourite takeaway,” said CEO Joe Teixeira.

This is not the first time that Harry Ramsden’s has explored the franchising route. Previous owners used the model to open in locations in the US, Australia and Hong Kong during the 70s and 80s, but geographic and cultural remoteness from the essence of the brand proved to be a stumbling block.

Teixeira is convinced that won’t be the case this time around. “We believe the major advances in technology in recent times will avoid a repeat of such issues, particularly as we come to consider the brand’s international expansion,” he said.

Tags : catering equipmentchip shopfish and chip shopfranchiseOpeningsOperators
Andrew Seymour

The author Andrew Seymour

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