Kitchen logistics supplier, Hupfer, has upgraded its CEDA membership to become a platinum partner.
The membership enhancement is the first step in a year which the German manufacturer is aiming to further improve on its 2018 results from its UK base in Merseyside.
Last year saw Hupfer realign its focus on the foodservice market in the UK in order to increase its emphasis on delivering quality, innovative storing and handling solutions.
Director at Hupfer, Philipp Schumacher, said: “In the last 12 months our team in both the UK and Germany have worked tirelessly to ensure we are fully equipped to tackle the needs of the catering equipment industry – one of the first steps to accomplish this was becoming a member of CEDA.”
The manufacturer officially became a CEDA partner in July last year when it entered into a Silver Partnership. The upgrade to a platinum partnership comes from a desire to emphasise its continued loyalty to the association’s members.
Schumacher commented: “The opportunity to upgrade and become a ceda Platinum Partner was too good to miss.
“Here at Hupfer the relationships we hold with our dealer partners are vital to our operation and we are striving to ensure we are offering them as much support as possible – this is something we can strengthen even more so with this enhanced partnership.”
The company is therefore now able to give CEDA members access to its manufacturing and systems, including those from its partner company, Trak, which delivers counter and dishwash systems.
The upgraded partnership will also allow Hupfer to support the initial development and growth of the CEDA Academy, giving it the opportunity to have a representative from its business in attendance.
Through the company’s association with the CEDA Academy, it will be able to support the future development of the industry, working with young professionals and giving them a voice within the market. Access to the association’s e-learning platform should help to improve Hupfer’s key knowledge and learnings, in turn allowing it to work with CEDA to enrich the platform.
Schumacher added: “We are hopeful that our ceda Platinum Partnership will give members the belief and encouragement that we wish to work closely with them, developing long term business and gaining lasting relationships.”