With the ever-changing political and economic climate, Hupfer has taken the necessary steps to secure its future in the UK catering equipment industry.
Philipp Schumacher, a director of the UK-based Hupfer operation, said: “As a German-based company, operating out of the city of Coesfeld, Hupfer has built up a strong relationship with the UK foodservice market. With offices throughout Europe, Russia, Dubai and Singapore, the UK base can be found in Knowsley, Merseyside, where our subsidiary company, Trak Systems, are also based.
“In the last 12-months, we at Hupfer have realigned our focus on the UK market, placing an increased emphasis on delivering well-thought-out storing and handling solutions to establishments across the nation.”
The first step in this process for the manufacturer was the rebrand of Trak Systems, previously known as TrakHupfer. The Hupfer name was unaligned with Trak in an effort to better distinguish the two brands, giving the industry a clearer view on how its equipment and offering differs.
Schumacher added: “Trak is known for its innovative dishwash and tray clearing conveyors, as well as its bespoke counter fabrication for a range of catering environments. This works in cohesion with Hupfer’s kitchen logistics and storage solutions, enabling a clearer line between the two companies.
“Hupfer in the UK has also made changes and investments in recent months, allowing our offering to be better developed to the UK market. Back in the summer, Anthony Pettit who has over 10 years of experience in the industry, joined Hupfer as business development manager, and is currently working hard on growing our relationships and accounts with key players in the industry.
“Anthony’s appointment has been followed by Keith May who has taken on the role of 3D design manager, along with the employment of two other sales and design roles, allowing Hupfer to further improve on our service offering.”
As well as the factory over in Germany, Hupfer is now investing heavily in the production facilities available at its Knowsley site. This investment involves a restructure of the factory and a new design office, sales office and meeting rooms. This restructure will also ensure that the UK operation is fully capable of producing and assembling Hupfer products, as well Trak equipment.
Schumacher concluded: “As an international company, Hupfer prides itself on being able to react and change to any political environment. Our team in both Germany and the UK can offer flexibility in manufacturing and administration and will be working hard to ensure that the fallout from the Brexit deal will run smoothly for our customers in the UK.”