Major foodservice trade show Hotel, Restaurant & Catering (HRC) has signed up Michel Roux Jr as the event’s chef ambassador when it returns to ExCeL London on 21-23 March.
In this capacity, Roux Jr will be participating in a keynote session on the show’s Vision Stage, inspiring the hospitality and foodservice sector and supporting the historic International Salon Culinaire chef competition.
Since taking over his father Albert Roux’s La Gavroche restaurant in 1991, Roux Jr has opened a number of restaurants and partnered with hotels and hospitality businesses such as The Langham, London, ICMI, Jockey Club Festivals and Wimbledon Championships.
He is a passionate advocate for the hospitality industry as co-chairman of The Roux Scholarship, which gives chefs under 30 the chance to compete for a 3-month stage at any three-star Michelin restaurant in the world, all expenses paid. He is involved in educational bodies such as The Savoy Educational Trust, The College in Bournemouth and Poole and is the UK judge of the Prix Culinaire Taittinger.
Roux Jr commented: “I’m delighted to be working with Hotel, Restaurant & Catering as the show’s chef ambassador, and to be supporting the prestigious International Salon Culinaire competition.
“It’s more important than ever to support the growth of hospitality businesses and HRC is a hugely respected and valued show for the sector.”
Steve Munkley, chef director for Salon Culinaire, said: “Michel Roux is an icon of our industry and respected immensely by chefs of all levels. To have him as the ambassador for this year’s event will be an amazing endorsement to the talent we will have competing, and encouragement to others to get involved.”
Hotel, Restaurant & Catering event manager Ronda Annesley added: “The name ‘Roux’ is synonymous with not only the highest levels of cooking but also with supporting and nurturing the hospitality industry and the professionals working within it.
“We’re thrilled to have Michel on board as chef ambassador for our March 2022 event as the sector continues down the road to recovery post-pandemic and embraces opportunities for face-to-face networking, learning and doing business.”
For the first time, Hotel, Restaurant & Catering will be joining forces with IFE, International Food & Drink Event and IFE Manufacturing for the UK’s largest industry gathering, welcoming over 35,000 food, drink and hospitality professionals.
The show returns to ExCeL London on 21-23 March 2022.