The Hotel, Restaurant & Catering (HRC) show has unveiled a new online platform – HRC Connects – which is designed to enable suppliers and buyers to connect, network and share thought leadership virtually.
The new platform enables hospitality suppliers to showcase their products and services year-round to an engaged and diverse buyer audience, as well as facilitating networking, one-to-one meetings and online demonstrations.
Regular content including webinars, roundtables, podcasts and product demos will be hosted on HRC Connects for the international hospitality and foodservice community, aimed at providing insights into the latest news and trends in the industry.
The platform will act as a database of hospitality and foodservice suppliers, allowing buyers to quickly and easily find and compare brands that fit their requirements, alongside recommending relevant new businesses.
HRC Connects will also integrate into the live event experience when Hotel, Restaurant & Catering returns to ExCeL London in March 2022. New connections made at the show will be viewable on HRC Connects, and attendees can use the platform to schedule talks and demos to attend, arrange in-person meetings and search exhibitors.
Event manager Ronda Annesley commented: “The past year has made us think about how we can harness digital resources to add more value to our buyers and even better return on investment for our suppliers.
“HRC Connects will bring our community together virtually but it will also serve as a powerful addition to Hotel, Restaurant & Catering 2022, supporting and expanding on the networking and sales conversations that take place on the show floor.”
The platform is bringing on board a number of industry knowledge partners, who will be delivering topical content for hospitality and foodservice professionals year-round.
Juliane Caillouette-Noble, MD of the Sustainable Restaurant Association, commented: “Having worked closely with HRC for many years, we’re really excited to be a knowledge partner for HRC Connects.
“As the industry re-opens its doors after a year when people have mostly been operating solo, we are very keen to host conversations and bring people together to help them share ideas, find solutions and collaborate on meeting the long-term challenges of climate change, diversity and how we use food as a force for good.”