The Hotel, Restaurant & Catering Show (HRC) has been given approval to hold its 2021 edition on 22-24 March, after both the government and ExCeL London announced a lifting of restrictions from 1 October this year.
The 2020 exhibition was the last major foodservice event to take place this year prior to the national coronavirus lockdown.
With many companies having relied on video calling for both demonstrations and customer meetings in recent months, they are welcoming the chance to get back to face-to-face interaction and the associated benefits that this can bring.
Paul Fieldhouse, business development director at exhibitor, Ramco, enthused: “After a turbulent 2020, Ramco can now focus on kick-starting 2021, beginning with ‘Hotel, Restaurant & Catering(HRC)’ in March at ExCeL.”
Whilst Richard Ebbs, commercial and marketing director at another exhibitor, Synergy Grill Technology, explained: “As with so many products, Synergy Grill really comes into its own when chefs witness it in action. HRC will once again provide visitors with a way to excite their senses, as they discover the latest products that have launched during lockdown.”
HRC event manager Ronda Annesley commented: “There is nothing quite like the buzz of an exhibition hall and there is no doubt that being able to touch, smell, feel and see products in real life, will always be more effective than any online experience.
“For exhibitors, the opportunity to meet serious buyers face to face can completely change the sales dynamic and with so many key contacts working from home recently, HRC will provide the ideal opportunity to re-engage with customers both old and new.
“The health and safety of both exhibitors and visitors will be our utmost priority and we’ll be working hard in the coming months to provide visitors and exhibitors with a completely safe and hygienic environment.”