Gastronomy and hospitality equipment trade show Hostelco is reportedly 87% booked for stands already, 9 months ahead of its 2022 edition.
The event, to be held at Fira de Barcelona, Spain, on 4-7 April, is aimed at helping to contribute to the reactivation of the hospitality industry.
Hostelco 2022 will be co-located with food trade show, Alimentaria, which itself is now 93% booked up.
The events feel that the positive figures mean that the industry is showing signs of recovery. The remaining spaces will be allocated directly from September onwards.
Hostelco and Alimentaria are preparing new content for their next edition aimed at enhancing their business character and contributing to the reactivation of their respective sectors, some of them particularly affected by the pandemic, such as the hospitality industry.
Director of the exhibition, J. Antonio Valls, said: “Alimentaria and Hostelco will play a decisive role in the reactivation of the industry due to the impact it generates in its value chain and because it is the most appropriate international platform to reconnect businesses and promote networking.”
For this reason, the shows will organise more than 12,500 business meetings between the exhibiting companies in the show and the 1,400 key buyers, importers and distributors from Europe, Asia, Latin America and the US invited by the organisers.
Hostelco will present the entire value chain of the equipment and machinery industry for restaurants, hotels and communities with the aim of actively contributing to the recovery of the sector.
The show, organised by Fira de Barcelona in collaboration with the Spanish Federation of Associations of Manufacturers of Machinery for Hospitality, Communities and Related Industries (FELAC), will show the latest developments in the sector to demonstrate its commitment to new technologies, digitisation, sustainability and personalised experiences. It will also aim to promote meetings and debates between experts to detect the trends that drive the market and accelerate its reactivation.
The partnership between Hostelco and Alimentaria will also be especially reflected in The Experience Live Gastronomy event, the area dedicated to live gastronomy.