Host show ready to help accelerate hospitality recovery

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Host is intending to welcome the global catering equipment industry to Milan in October.

Milan-based trade show Host believes it will be ‘the place-to-be’ for celebrating the recovery of the hospitality sector.

The exhibition organisers say that the entire sector can meet face to face “in complete safety” at the fieramilano on 22-26 October 2021. The show tested safety protocols last September, which include numerous structural interventions carried out in the physical space of the exhibition centre.

The event is aimed at showcasing new products and bringing the sector together to discuss possible future scenarios at the point which the out-of-home is regaining confidence.

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Data from ExportPlanning indicates that the professional catering segment’s growth has increased by 22.8% in the first quarter, compared to the same period in 2020. The research firm also reported that the tableware sector has grown 11.1% in Q1 2021, year on year.

Hostmilano is hoping to capitalise on these positive figures, welcoming 1,100 exhibitors from 40 different countries (including markets such as Germany, France, Spain, USA, Portugal, Holland, Greece and the United Kingdom), with 40% coming from outside Italy.

Companies demonstrating their wares include Ali Group, Sirman, True Refrigeration and Viessmann (Catering); Tagliavini, Italforni, Sigma, Atollspeed and FM Caleffacion (Bread Pizza Pasta); Gruppo Cimbali, Nuova Simonelli, Evoca Group, Blendtec, Marco Beverage System (Bar Coffee machines Vending); and Bormioli, Sambonet, Tognana, Rosenthal, Dibbern (Tableware).

Also thanks to the continuous support of ICE/ITA Agency, around 600 buyers are expected to attend, with HostMilano signing partnerships with international associations: AFEHC, Restaurants Canada, BAC – Baking Association of Canada , IDC – Interior Designers of Canada, NEWH – The Hospitality Industry Network, OCSA – Ontario Convenience Store Association, AQDA Association Quebecoise des Dépanneurs en Alimentation, CAMA – Canadian Automatic Merchandising Association), FEDA – Foodservice Equipment Distributors Association, SEFA – Supply and Equipment Foodservice Alliance, NYCHA – New York City Hospitality Association, NEWH – The Hospitality Industry Network, ACHIGA – Chilean Gastronomy Association, ACODRES – Colombian Association of the Gastronomic Industry, Mexican Restaurant Association, FEHGRA – Argentine Federation of Hotel and Food Service Professionals, and the FCSI.

Furthermore, the show will feature the mymatching ‘virtual appendix’ platform, including open agendas and pre-scheduled meetings with selected exhibitors that are designed to increase networking possibilities.

The Smart Label – Host Innovation Award for catering equipment will once again be held, organised by Fiera Milano and HostMilano in collaboration with POLI.Design Consorzio del Politecnico di Milano (Milan Polytechnic Consortium) with the patronage of ADI – Associazione Italiana per il Disegno Industriale (Italian Association for Industrial Design).

This year 79 entries have been submitted, with more than half of the aspiring winners coming from the foodservice equipment and the bar, coffee machines and vending segments. Host is reporting that trends noted in the submissions include energy saving, the use of green materials and solutions, a focus on hygiene, user-friendly technological solutions, renewed attention to customisation and personalisation and the flexibility of product use.

The next edition of Hostmilano will also offer an agenda of over 800 events: national and international competitions, show-cooking, in-depth seminars – divided among its macro-areas.

The FIPE, the Italian Federation of Public Establishments, will present Ristorazione 4.0, a look at digital innovation in the sector, which will share the stage with seminars on the future of hospitality organized by FCSI – Foodservice Consultants Society International.

Finally, Digital Talks will be back for the 2021 edition of Host, a series of in-depth seminars conceived in collaboration with, and aimed at architects and experts in the sector looking for the latest trends and topical themes.

Tags : eventexhibitionHosttrade show
Clare Nicholls

The author Clare Nicholls

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