Host reveals first judge names for Smart Label awards

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The Smart Label winners’ gallery at Host 2019.

The Host Milan trade show has unveiled the first two judges in its international jury for the next Smart Label awards.

The catering equipment innovation initiative will once again take place at the next edition of the exhibition, to take place at the Fieramilano, from 22 to 26 October 2021.

Once again this year, a seven-member jury of university professors, professionals and national and international experts in design, hospitality and energy-saving will be voting on the degree of innovation and the smartest solutions proposed by the competing companies.

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Among these is well-known Italian pastry chef, Iginio Massari, returning after participation at last year’s edition, and Matteo Ingaramo, president of Poli.Design.

Host is running the Smart Label awards in collaboration with Poli.Design, Consortium of the Politecnico di Milano, and with the patronage of ADI – Italian Association for Industrial Design.

Over 150 Awards and 20 special recognitions have been awarded over the last three editions of Smart Label, from products intended for large-scale projects to devices designed for small businesses to those for artisan producers.

The number of companies that have applied for the final prize has increased from 172 in the first edition to 217 last year, making a total of 714 awarded over the edition’s four year history. Also on the increase is the number of companies awarded, compared Smart Label’s debut: from 36 (with four honourable mentions) in 2013, to 47 awards in 2019 (47 Smart Labels; six Innovation Smart Labels three Green Smart Labels; and five Special Mentions by Iginio Massari).

Some of the winning equipment has also been shown off in exhibition spaces dedicated to the excellence of international design, such as the ADI DesignMuseum in Milan.

Smart Label judge Massari commented: “I consider Host to be a unique place, and I am ready to give my all to confirm that it is an exhibition that differs from all the others and is capable of leaving an indelible mark on the sector. A real creativity workshop, where you can find the world in your pocket just outside Milan.

“We immediately set ourselves an ambitious goal: to contribute to the spreading of the culture of quality and innovation also into the world of desserts, with an international scope and a direct view to the future. We are going to have to find new horizons, by following the paths of research and technology, and this is why the next edition of Host means regaining the magic of human contact and innovative production.”

While fellow jurer Ingaramo added: “At this stage, innovating means something slightly different compared to the past. In fact, innovation has actually become innovation in use, it no longer solely concerns the technological aspect. Not to mention the fact that it is necessary to check that the final result is profitable even more carefully than before.”

“The tone of the experience, as far as everyone is concerned, is no longer what it used to be, expectations are higher. Alongside standards that have now become unavoidable, such as sustainability, safety and digitalisation, companies must now focus on distinction around the final product, with particular attention to human contact.”

He concluded: “In this sense, Smart Label is the perfect place. Here operators and stakeholders have the unique opportunity to create a real virtuous circle, made up of emulation and innovation, learning from yesterday’s intelligence in order to understand what will work tomorrow.”

Companies registered at Host Milano 2021 have until 30 April 2021 to submit the application via’s website for their own product or project under construction. Each company may submit only one application to participate.

Tags : awardseventexhibitionHostHost Milansmart labeltrade show
Clare Nicholls

The author Clare Nicholls

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